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A website is a collection of different web pages with related content and is usually identified by a domain name. All websites that are accessible publicly create the World Wide Web. In addition to that, there are private websites that can only be accessed on private networks, and an example of this is a company’s internal website for the employees. Private Websites are not shared publicly because confidential information might be leaked. Almost all web sites are dedicated to tops such as news, fashion trends, entertainment, eCommerce, and social networking. Some of the important uses of websites include the following;

1. Expansion of markets

Most companies have built websites that enable their customers to reach them at any time. Once a company website is accessible to many people in the country, the company has the potential of attracting new clients to the firm. This is an advantage to a company because it will have a large number of customers, which will force the business to expand.

2. Advertising

This modern way of advertising is much more effective and fast as compared to the traditional way of advertising. Today, tools such as the Google ad enables you to reach many customers with accurate information. As compared to companies, which rely on their marketing team and sales employees to physically market their products, using a website provides more accurate and detailed information about a product. In addition to that, you also have the chance to reach a company directly and get answers to some of your questions.

3. Outdo your competitor

Any business that wants to succeed should have a competitor. Competitors give business too much pressure and you will find that both companies are striving to retain and attract new customers. However, only one company can win, and it is most likely the company with a stable website.

4. Online customer service

Customers also get answers to different questions about a product or service that they purchased from a specific company. Online customer service is built in such a way that you get instant feedback on your questions.

5. Growing your business

Websites are the first place that investors who want to put their investment in a certain company look at. This is because your website tells more about the product or service that you offer, prices of the product or service, side effects if any, and how to contact the company. Your company might be lucky to attract a new investor just from looking at your website.

6. Provide consumer insight

Most consumers find more information about a product or service that they purchased from websites.

7. Selling of goods and services

With the rise and advancement in technology, websites have started selling their goods and services directly to customers. This is why having an internal website is important as it gives you to access everything you need in one place, and at any time.

8. To provide an online presence

Companies with websites provide their customers with an online presence, as they can reach out to them, any time, and anywhere, even outside the business hours.